The Guy.
A New Era of Baseball
In 2024, baseball underwent a seismic shift—there were new rules changes, a wave of generational talent, and a faster and more exciting game. The sport felt more alive than it had in years.
But to the casual fan? It still looked like the same American pastime.
Introducing the “One” who’s seen it all.
So to bridge that gap—and help both new and casual fans truly feel the gravity of what’s happening on the diamond—we introduced The Scout. A guy who’s seen the game through ALL OF its ebbs and flows. He hasn’t just watched baseball. He’s lived it.
And when someone who’s seen it all says the game looks, feels, and is different, that the players are unlike anything you’ve ever seen before, you tend to listen…and start to pay attention.
Credits
Art Director: Liam McKay
Copywriter: Will Curtis, Jake Thompson
Creative Directors: Erik Fahrenkopf, Lawrence Melilli
Strategy: Anthony Holton, Alia Thompson