Meet the One Who’s Seen It All.
challenge
In 2024, baseball underwent a seismic shift. Rule changes, a wave of generational talent, and a faster, more exciting game made the sport feel more alive than it had in years.
But to the casual fan? It still looked like the same old pastime.
solution
Enter The Scout.
The guy who’s seen every curveball the game has ever thrown. From the Red Sox breaking the Curse of the Bambino… to Jeter tipping his cap in his Bronx farewell… to the Cardinals’ impossible 2011 World Series comeback.
He’s seen dynasties rise. Heroes fall. The game reinvent itself again and again. He hasn’t just studied baseball—he’s lived it.
So when he says today’s game is faster, louder, different—you listen.
Because this isn’t yesterday’s pastime. It is the new era of baseball.
Credits
Creative Directors: Erik Fahrenkopf, Lawrence Melilli
Art Director: Liam McKay
Copywriter: Will Curtis, Jake Thompson
Strategy Director: Anthony Holton
Strategist: Alia Thompson