Your Door to More

challenge

DoorDash had a perception problem.

For most people, it was still the late-night takeout app. The go-to for wings, pizza, burritos. But the truth? DoorDash had evolved into so much more—partnering with retailers, expanding categories, and delivering groceries, essentials, and everyday must-haves around the clock.

The issue was, no one saw it that way.

They weren’t struggling to get orders. They were struggling to get credit for the full breadth of what they could do. The challenge was clear: shift DoorDash from “food delivery app” to the delivery platform for everything.

SOLUTION

We dug into the truth: DoorDash isn’t just a service—it’s your 24/7 life assistant.

The brand that shows up in the clutch. Anytime. Anywhere. Whatever you need.

We built on the momentum of our Super Bowl spot and pushed the “Your Door to More” platform into everyday life.

We made the promise real through moments that felt funny, human, and painfully familiar:

• Stopping ants from throwing an afterparty in your kitchen.

• Stocking your fridge to prove to your in-laws that yes, you are a functioning adult.

• Serving a little swagger when your ex shows up uninvited.

And we didn’t just say it—we showed it.

DoorDash doesn’t just deliver food. It delivers whatever life calls for.

From cravings to chaos, from midnight munchies to morning caffeine fixes, we showed that DoorDash is the brand you can count on—no matter what the moment calls for.

Credits

AD: Nick Stokes

CW: Becky Brinkerhoff

CD: Bertie Scrase & Christen Brestrup

Group Strategy Director: Henry Lamber

Senior Strategist: Rachita Vasan

Strategist: Alia Thompson