Doordash-All-The-Ads
They came to Wieden+Kennedy feeling boxed in—the world only knew them as a food delivery service. But DoorDash didn’t want to be known just for delivering food. They wanted to be known as a delivery service period.
DoorDash was having an identity crisis
Not Just a Delivery App—Your On-Demand Life Assistant
We redefined DoorDash as more than just a food or delivery service, but as your 24/7 life assistant. The one you can count on when you're in a bind, in a rush, or just not in the mood to put on pants.
An assistant can deliver anything—from Flamin’ Hot Cheetos before the munchies hit, to NyQuil before the chills set in, to Pampers before the next blowout. Whatever you need, whenever you need it.
DoorDash isn’t just here to assist—it’s here to anticipate your needs.
We Took Over the Biggest Night in Advertising—The Super Bowl
To prove DoorDash can deliver anything, we delivered everything advertised during the Super Bowl — to one lucky winner.
As brands revealed their spots in the lead-up to the game, we added their products to a growing DoorDash cart. During the broadcast, the prize list exploded: cars, 30 lbs of mayo, candy, a boat — 76 brands in total.
Our 4th quarter ad sent viewers to doordash-all-the-ads.com with a tricky promo code.
Social feeds lit up. People rewatched, decoded, and posted their progress as they got closer to cracking it. They didn’t just enter — they obsessed over getting the code right. Some even missed the game going into OT.
The results? 11.9B earned impressions, 8M+ entries, and 117M viewers.
We didn’t just advertise DoorDash’s ability to be deliver anything — we proved it in real time, ending with an overstuffed DoorDash truck heading to its final destination.
AWARDS
Cannes Lions 2024
Titanium Grand Prix
Gold and Silver in Brand Experience & Activation
Gold and Bronze in Direct
2 Silver in Social & Influencer
Silver in PR
D&AD 2024
Gold in Direct
Silver in Integrated
Silver in Media
One Show 2024
Integrated, Omnichannel Grand Prix
Social Media Grand Prix
2 Gold, Bronze in Brand Partnerships
2 Gold, Silver in Innovation
2 Gold in Social Media
Gold, Bronze in Integrated, Omnichannel
Silver in Brand-Side
Bronze in Creative Effectiveness
The ANDY Awards 2024
Gold Idea
Credits
Art Director: Alex Nassour
Copywriter: Alex Maleski.
Creative Director: Bertie Scrase.
Chief Strategy Officer: Andy Lindblade.
Group Strategy Director: Henry Lambert.
Senior Strategist: Rachita Vasan
Strategist: Alia Thompson.